Your basic skin color is determined by your ‘phototype’ which is genetical, and will define how your skin will react to sun exposure. When dermatologist talk about skin tone (or skin complexion) they refer to the pigment

evenness of the skin.

Many factors influence skin tone: sun exposure, hormonal factors,

use of certain cosmetics, smoking, acne or post acne pigmentation. Many treatments we perform aim to even skin tone and -texture. These are some of the most important features to have a natural beautiful & flawless skin.